Current:Home > Stocks'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -AssetVision
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-14 18:07:42
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (959)
Related
- Current, future North Carolina governor’s challenge of power
- How Kim Kardashian and Lana Del Rey Became Unexpected Duo While Bonding at 2024 Met Gala
- US, Australian and Philippine forces sink a ship during war drills in the disputed South China Sea
- The Boy Scouts of America has a new name — and it's more inclusive
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- Yes, Zendaya looked stunning. But Met Gala was a tone-deaf charade of excess and hypocrisy.
- Brittney Griner's book is raw recounting of fear, hopelessness while locked away in Russia
- Kieran Culkin's Handsy PDA With Wife Jazz Charton at 2024 Met Gala Is Ludicrously Delightful
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- Eurovision 2024: First 10 countries secure spot in Grand Final
Ranking
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- The TWR Supercat V-12 is the coolest Jaguar XJS you (probably) forgot about
- Severe weather threat extends from Michigan to Chicago; tornado reported near Kalamazoo
- Camila Cabello Shares the Surprising Story Behind Block of Ice Purse for 2024 Met Gala
- The White House is cracking down on overdraft fees
- The Daily Money: How much does guilt-tipping cost us?
- Tori Spelling Reveals She Welded Homemade Sex Toy for Dean McDermott
- Cardi B Unveils the Unbelievable Dress She Almost Wore to the 2024 Met Gala
Recommendation
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
Katy Perry and Rihanna didn’t attend the Met Gala. But AI-generated images still fooled fans
Woman who used Target self-checkout to steal more than $60,000 of items convicted of theft
What recourse do I have if my employer relocates my job? Ask HR
This was the average Social Security benefit in 2004, and here's what it is now
Kelsea Ballerini’s Post-Met Gala Ritual Is So Relatable
Beatles movie 'Let It Be' is more than a shorter 'Get Back': 'They were different animals'
Zendaya Aces With 4th Head-Turning Look for Met Gala 2024 After-Party